Business philosophy
Business philosophy, also known as enterprise philosophy, originated from the innovative application of social humanistic and economic psychology, is a unique methodology principle for an enterprise to engage in production, operation and management activities. It is the basis of guiding enterprise behavior. In the fierce market competition environment, an enterprise is faced with various contradictions and choices. It requires that the enterprise should have a scientific methodology to guide and a set of logical thinking procedures to determine its own behavior. This is business philosophy. For example, Matsushita company of Japan "stresses economic benefits, attaches importance to the will to survive, and seeks survival and development in everything", which is its strategic decision-making philosophy.
values
The so-called value concept is the basic point of view that people evaluate the existence, behavior and behavior results of people (individuals, organizations) based on some utilitarian or moral pursuit. It can be said that life is for the pursuit of value, values determine the pursuit of life behavior. Values are not the embodiment of people's temporary events, but the concept system of values formed in the long-term practice. The values of an enterprise refer to the value evaluation of the enterprise's existence significance, business purpose and business purpose, and the collectivization and individual alienation group consciousness pursued for it. It is the common value criterion for all employees of the enterprise. Only on the basis of the common value criterion can the correct value target be produced. With the correct value goal, there will be the behavior of striving to pursue the value goal, and the enterprise will have hope. Therefore, enterprise values determine the orientation of employees' behavior, which is related to the life and death of enterprises. If the enterprise only considers its own economic benefits, it will deviate from the socialist direction, which will not only damage the interests of the country and the people, but also affect the overall image of the enterprise; if only the value of the immediate interests, it will be eager for quick success and instant benefits, engage in short-term behavior, which will make the enterprise lose its stamina and lead to its demise.
Enterprise spirit
The spirit of enterprise refers to the spirit of the enterprise member group formed through careful cultivation based on its own specific nature, task, purpose, requirements of the times and development direction.
The spirit of the enterprise should be embodied through the conscious practice of all employees. Therefore, it is the externalization of enterprise staff's concept and enterprising psychology.
Enterprise spirit is the core of enterprise culture and plays a dominant role in the whole enterprise culture. Enterprise spirit is based on value concept and driven by value goal. It plays a decisive role in business philosophy, management system, moral fashion, group consciousness and enterprise image. It can be said that enterprise spirit is the soul of an enterprise.
The enterprise spirit is usually expressed in some philosophic and concise language, which is convenient for employees to keep in mind and encourage themselves at all times; it is also convenient for external publicity, and it is easy to form an impression in people's mind, thus forming a distinctive corporate image in the society. For example, the spirit of "a group of fire" in Wangfujing Department Store is to illuminate and warm every heart with the light and heat of the people in the building, and its essence is to offer service; the spirit of "seeking truth and striving forward" of Xidan shopping mall embodies the value concept with seeking truth as the core and the management style of being sincere, trustworthy and pioneering.
Corporate ethics
Enterprise ethics refers to the sum of the behavior norms that regulate the relationship between the enterprise and other enterprises, between the enterprise and customers, and between the employees in the enterprise. From the perspective of ethical relations, it evaluates and standardizes enterprises according to moral categories such as good and evil, public and private, honor and disgrace, honesty and hypocrisy.
Different from legal norms and institutional norms, corporate ethics does not have such compulsive and binding force, but it has positive demonstration effect and strong appeal. It has self-restraint power after being recognized and accepted by people. Therefore, it has more extensive adaptability and is an important means to restrain the behavior of enterprises and employees. The reason why China's time-honored Tongrentang drugstore has been flourishing for more than 300 years lies in the fact that it has integrated the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, and has formed a professional ethics with industry characteristics, namely "helping the world and cultivating one's health, striving for perfection, being honest with both the old and the young, and treating colleagues with equal respect".